Mothers, sisters, daughters, and aunts: with over 266,000 women each year being diagnosed across the United States, we’ve all struggled in some way with breast cancer. October is National Breast Cancer Awareness Month, a reminder that change can feel scary, especially when cancer affects someone we love. Throughout the month, we’re inviting you to join The Shops at Park Lane (along with everyone else in Dallas) in supporting the fight for change – and the fight for a cure.

We’re already counting down the days. Last year, over 18,000 people gathered at the start line in 28-degree sunshine to clock up the miles and show their support. We’re hoping for an even greater turnout for 2018, and we’ll be cheering you on every step of the way. We’ll also be installing two giant eight-foot tall breast cancer awareness ribbon structures on the property – one in the park and the other on North Central Expressway – to draw the crowds.


6am Race Site Opens
8am Running and walking events begin
9.15am Awards presentation

The Shops at Park Lane are proud sponsors of the 36th Annual Susan G. Komen Race for the Cure, happening at NorthPark Center this October.

Not much of a runner? Want to bring the little ones along? No problem! There’s a 1k and 5k Fun Run and Walk, as well as a Timed 5k for those that want to break more of a sweat while supporting a great cause. When you’ve unlaced your sneakers, head over to our Shops at Park Lane tent for a chance to spin the prize wheel, and to capture the spirit of the day with a few snaps in the photo booth – the perfect end to the day.

For more details and to get involved, visit the Susan G. Komen website: komen-dallas.org.


Race Day isn’t your only chance to support Susan G. Komen and your Dallas community. All through October, big names at Park Lane will be passing on great savings to raise awareness for National Breast Cancer Month. Participating retailers include Saks Fifth Avenue OFF Fifth, Koslow’s Furs, Roma Boots, Bar Louie, Grimaldi’s Pizzeria – along with J. Crew Mercantile and Zyn22, who will be running special offers on the day. See our promotions page for more details.